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Localization

Secondary Locale

A secondary locale is an additional language or regional version within a multilingual project.

Secondary locales extend a multilingual project beyond its primary language or region and can be adapted to the needs of specific markets. Effective implementation should consider not only translation, but also regional content, search behavior, local conventions, and technical settings. The concept is closely related to Primary Locale and Webflow Localization.

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Primary Locale

Webflow Localization

hreflang

Locale

FAQ

Secondary Locale

How much effort does each additional secondary locale create?
Every locale adds ongoing maintenance: translating new content, quality review, testing, and SEO checks. Operation, not setup, drives the cost. Before launch, it has to be clear who maintains the content and how freshness is ensured; a half-maintained locale does more harm than none.
How are secondary locales and hreflang connected?
Hreflang tells search engines which language or region variant of a page is meant for which audience. Every secondary locale therefore needs correct, reciprocal references to its variants. Without them, versions compete in the index, or users land on the wrong language.
What should be adapted for a secondary locale beyond translation?
Formats for date, currency, and form of address, regional examples, legal notices, and search terms should be adapted. Metadata, slugs, and images containing text belong on the list too. Pure translation often yields content that is correct but ill-suited to the local market.
How does a secondary locale differ from the primary locale?
The primary locale is the source version in which content and structure are maintained. Secondary locales derive from it and inherit values until something is overridden. In Webflow, fields of a secondary locale initially take over the primary locale's values until locale-specific content is entered.