←  All terms
P
Localization

Primary Locale

The primary locale is the leading language or regional version from which a multilingual project's structure and default content originate.

The primary locale is the leading language or regional version from which a multilingual project's structure and default content originate. Technology, content, and processes must account for language, region, search behavior, and local conventions together. The concept is closely related to Secondary Locale and Webflow Localization.

Read more

Secondary Locale

Webflow Localization

Locale

Localization

FAQ

Primary Locale

Is translating the primary locale's content enough?
No, pure translation often falls short. Search terms, units, legal notices, examples, and imagery differ from market to market. Secondary locales therefore need their own adjustments wherever local relevance requires it. Inheriting all values unchecked leads to pages that are translated but not localized.
What criteria determine the choice of primary locale?
What matters is the version in which content is created and maintained first, usually the language of the main editorial team or the most important market. The largest audience alone does not decide; the production process does. Changing later can be costly, so the choice should be agreed before the project starts.
What role does the primary locale play in Webflow?
In Webflow, the primary locale is the source version of the site. Secondary locales inherit field values from it unless something has been overridden there. All locale variants of a CMS item share the same item ID. Structural changes therefore happen centrally, with translations and regional adjustments building on top.