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Migration & Relaunch

Content Migration

Content migration is the planned transfer of text, media, and metadata into a new structure or platform.

Content migration is the planned transfer of text, media, and metadata into a new structure or platform. A complete inventory, clear mappings, testing, and post-launch monitoring reduce content, SEO, and operational risk. The concept is closely related to CMS Migration and Content Inventory.

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CMS Migration

Content Inventory

Content Modeling

Content Audit

FAQ

Content Migration

Which mistakes occur most often in content migration?
Typical problems are missing field mappings, lost formatting, broken internal links, and incompletely transferred metadata. They usually arise because neither an inventory nor a test phase existed. Comparing source and target after each run, plus spot checks by editors, keeps the error count low.
Can content migration be automated?
Partially: structured fields can be transferred by export, script, or API. Unstructured content, embedded formatting, and inconsistent legacy data usually require manual work. The degree of automation therefore depends mainly on data quality. A test run with a small sample shows how much rework to expect.
How are media files transferred during a content migration?
Media are usually transferred by script or import together with metadata such as alt text and reassigned in the target. File paths often change in the process, so references inside text must be adjusted. Spot checks after import verify completeness and links. Files no longer in use are sorted out beforehand.