Impossible Founders Website Redesign & Relaunch MVP
A modern website relaunch as an MVP in Webflow clearly communicates the complex programs of Impossible Founders and enables independent content management.
Results speak Klar
In just six weeks, a new website in a fresh corporate design was created for Impossible Founders, developed together with the client's Creative Director. The MVP comprises five new page types that communicate the company, its programs, and its knowledge in a structured way, as well as three integrated sign-up forms for different programs through which leads are generated directly on the website. An intensive concept workshop with benchmark analysis defined the information architecture before wireframes and the final UI design were created in several iterations. Technical implementation followed a modular component structure, with thorough QA and client feedback loops up to the on-time go-live under a hard deadline. After a training session, the team now maintains all content flexibly and without outside help, creates new pages itself, and has a solid foundation in the MVP for future expansion stages and further growth.
6
weeks
Technical delivery to go-live.
5
New page types
in the MVP.
3
sign-up forms
for various programs.
The previous Impossible Founders website consisted of nothing more than an inadequate one-pager. Key company information and program details could not be communicated effectively, so prospects struggled to grasp the offering and no targeted knowledge transfer took place via the website. There was no clear structure for presenting the company and its programs, and the corporate identity was not yet established either, which held back a professional external presence. On top of that came an operational problem: the client had no way to adjust content independently or create new pages. Every change required external help, which slowed down processes considerably and hindered the ongoing development of the website. What was needed was a relaunch that clearly explains the company and its programs, generates leads via sign-up forms, builds on a new corporate design, and gives the team full control over the content, all under a hard deadline.
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A not yet established corporate identity held back a professional external presence. Without a binding design, neither the website nor the programs could be presented consistently, and prospects lacked a clear picture of what Impossible Founders stands for.
In collaboration with the Creative Director of Impossible Founders, a new design was developed step by step from wireframes to the final UI. The fresh corporate design gives the company a consistent, professional presence across all five page types.
There was no structure for presenting the company and its programs in an understandable way. The one-pager could not convey knowledge in a targeted manner, and prospects could not find the information relevant to them.
A concept workshop with benchmark analysis defined the new information architecture.
The client was unable to make content changes or create new pages independently. Every change required external support, which slowed down operational processes considerably and made the ongoing development of the website difficult.
The development of modular components in Webflow, including a training session, ensures full flexibility. The team maintains texts, images, and programs independently, creates new pages from existing components, and no longer needs external help for day-to-day operations.
Concept and strategy: In a comprehensive concept workshop with benchmark analysis, all content was structured and the way of conveying information was defined. Company, programs, and knowledge received a clear information architecture that enables targeted knowledge transfer via the website and formed the foundation for design and development.
Design and iteration: In close coordination with the Creative Director of Impossible Founders, the new corporate design was developed in several iterations. The process started with clear wireframes defining the structure of each page, followed by the final UI design that consistently implements the company's professional presence across five new page types.
Development and go-live: On-time technical implementation in Webflow with a modular component structure, three integrated sign-up forms, thorough QA, and client feedback loops up to the punctual go-live under a hard deadline. Training in component-based, independent website maintenance gives the team full control over content and new pages.
The relaunch began with an intensive concept workshop in which content was structured and a thorough benchmark analysis was carried out to define the optimal way of conveying information. From this, the new information architecture emerged step by step. In close coordination with the Creative Director of Impossible Founders, several design iterations followed, starting with wireframes and leading to the final UI design in the new corporate design. The technical implementation in Webflow included the development of all five new page types based on a modular component structure, the integration of three sign-up forms for different programs, as well as thorough QA processes and client feedback loops up to the on-time go-live after six weeks. A final training session enables the team to maintain all content on a component basis and create new pages themselves. The MVP is thus live on schedule, communicates complex content clearly, and forms the basis for further expansion stages.
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