Hamburger Morgenpost

Automated ad production: Make scenarios generate ads, invoices and CRM entries — save 15 h/week at the publisher.

Automation
Automation
Concept
Concept
Make
Make

Results speak Klar

• 15 h/week saved • End-to-end ad automation

15h

The time gained is now spent on journalistic research instead of Excel lists and copy‑paste work.

4h

The low monthly support time reduces MOPO's fixed costs to a minimum and yet keeps the system up to date.

>400 hours

The automations completely replace repetitive tasks such as template creation, price querying and sending invoices.

100%

Since Go-Live, all process steps run without hands-on, which means that there is no longer a media break.

Manual advertising processes cost time & resources.

15 h/week saved, this gives Hamburg Morgenpost a clear advantage in daily operations.

4 h retainer replaces 40 h internally, which gives Hamburg Morgenpost a clear advantage in daily operations.

Stable automations over the years, this gives Hamburg Morgenpost a clear advantage in daily operations.

Make combines CRM, sales & accounting.