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Analytics & Conversion

Conversion

A conversion is a defined user action with business value, such as a purchase, inquiry, or registration.

A conversion is a defined user action with business value, such as a purchase, inquiry, or registration. Reliable use requires a clearly defined metric, sound data, and privacy-conscious analysis. The concept is closely related to Conversion Rate and Conversion Rate Optimization.

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Conversion Rate

Conversion Rate Optimization

Web Analytics

FAQ

Conversion

How is a conversion measured technically?
Through events or goals in an analytics tool such as Google Analytics 4, triggered for example by a form submission or a visit to a confirmation page. Measurement requires unambiguous definitions and tested triggers. Consent choices and blockers create gaps, so measured values should be read as an approximation, not a full count.
What is the difference between a macro and a micro conversion?
A macro conversion is the main goal, such as a purchase or inquiry. Micro conversions are intermediate steps like a newsletter signup, a product view, or a click to the pricing page. They show where users drop off on the way to the goal. Many micro conversions without macro conversions can point to a mismatched audience.
What counts as a conversion on a B2B website?
Actions with business value count as conversions, in B2B for example contact requests, appointment bookings, or whitepaper downloads with contact details. Plain pageviews or scroll depth are supporting metrics, not goals. Which actions count is set in advance so that reports stay comparable and success is not defined after the fact.