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Analytics & Conversion

Google Search Console

Google Search Console shows how Google crawls, indexes, and presents a website in search.

Google Search Console shows how Google crawls, indexes, and presents a website in search. Reliable use requires a clearly defined metric, sound data, and privacy-conscious analysis. The concept is closely related to Indexing and Core Web Vitals.

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Indexing

Core Web Vitals

Technical SEO

sitemap.xml

FAQ

Google Search Console

Why are pages missing from the index in Search Console despite a sitemap?
A sitemap is a hint, not a guarantee, because Google decides on indexing itself. Common reasons are noindex, redirects, canonical references to other URLs, thin or duplicate content, and crawl blocks. The indexing report lists a status per URL that narrows down the cause.
Which Search Console reports matter for technical SEO?
The page indexing report, the sitemap report, URL inspection, and Core Web Vitals matter most. These reports show which URLs are not indexed and why, whether sitemaps are being read, and how pages perform for real users. The performance report adds clicks and impressions per query.
How is a website verified in Google Search Console?
Ownership is proven either through a domain property with a DNS record or through a URL-prefix property, for example with an HTML file or meta tag. The domain property covers all subdomains and protocols. The record or file should remain in place permanently, since verification can otherwise be lost.
What is the difference between Search Console and Google Analytics?
Search Console shows what happens before the click: crawling, indexing, impressions, clicks, and positions in Google Search. Google Analytics measures what happens after the visit, such as events and conversions. The two tools complement each other, but their numbers for clicks and sessions are not identical and should not be compared one to one.
What is Google Search Console used for?
The tool diagnoses visibility in Google Search: which pages are indexed, which queries produce impressions and clicks, and where technical errors occur. The data comes from Google itself rather than from scripts on the page. For content and technical decisions it is a primary source, though only for Google.