Henkel

Mobile sustainability app as a proof of concept: From idea to rollout to thousands of users via Opinio in 4 weeks.

Bubble
Bubble

Results speak Klar

The mobile app provided reliable data on buying behavior within a one-month test and thus prevented six-figure bad investments. Thanks to the low-code approach, Henkel saved more than 100,000 euros in traditional development costs.

4

The freed up resources are being used to pilot further sustainability initiatives.

>€100,000

Each test run provides reliable figures within three days, which are directly incorporated into the product strategy.

+1000

The retainer runtime ensures that the proof-of-concept can be continuously refined and rolled out again.

1

The video area serves as a best practice hub and reduces the onboarding time of new project members.

Henkel wanted to test how consumers react to incentives for sustainable product purchases.

4 weeks from concept to rollout to thousands of users, this gives Henkel a clear advantage in daily operations.

Purchasing behavior validated — project deliberately discontinued, this gives Henkel a clear advantage in daily operations.

Saved several 100,000 euros in classic dev costs, this gives Henkel a clear advantage in daily operations.

Bubble app with questionnaire & e‑commerce flow, mobile-first design, opinion distribution and evaluation.