Whether it's a Webflow agency or a Webflow freelancer, it's important that the work gets done. Unfortunately, it is not that simple. We compare both options and show you which option we would prefer. Because there are significant differences that must be considered as a company. After all, your own website should be able to meet the high requirements. There is help in this article.
Introduction to Webflow — why opt for the flexible solution?
As simple and intuitive as Webflow is to use, only a few companies have the necessary capacity to build their website from scratch alone. Because you also have to familiarise yourself with Webflow, you need a feel for design and usability and have to understand the background. For this reason, most companies outsource and externalize this work. Companies can either rely on a Webflow agency or on a Webflow Freelancer fall back on.
A Webflow freelancer is usually an individual who specializes in Webflow and, as far as possible, guarantees the implementation of the requirements set. A Webflow agency, on the other hand, does not necessarily have to specialize only in Webflow and employs a number of different employees with different specializations. But which variant offers companies particular advantages? What disadvantages can companies expect if they employ a Webflow agency or a Webflow freelancer? We take a look at the advantages and disadvantages of both variants and explain for whom which variant is particularly worthwhile. This is because larger companies have different requirements for their own website than a young start-up or a sole proprietorship. In any case, this should be considered when choosing.
The benefits of working with a Webflow freelancer at a glance
The first advantage that comes to mind when it comes to a Webflow freelancer is the often lower prices. After all, not many employees need to be paid, just the Webflow freelancer. At first, this sounds like a real advantage, especially for smaller companies with less financial backing.
Direct communication is often another advantage. With a Webflow freelancer, you usually always talk to the person who also does the desired work for you. This means, among other things, that misunderstandings can be resolved more quickly. Even if you have further wishes or changed requirements, you can communicate quickly and without detours with the Webflow Freelancer and thus provide clarity more quickly. Even during the discussions, you have the person in front of you who will carry out the subsequent implementation and who can tell you, among other things, which ideas are realistic and feasible and which cannot be realized in Webflow. Especially for smaller websites with few functions, these advantages can significantly outweigh the benefits of Webflow Freelancer. The more complex the website and its structure become, the more convincing the Webflow agency is. Let's look at the reasons behind these benefits.
The benefits of a Webflow agency at a glance
A Webflow agency is the more natural contact, especially for larger companies. But why is that when we've just looked at the benefits of using a Webflow freelancer. A Webflow freelancer is a single person who has dealt extensively with Webflow and its options. But there are limits here too. In a Webflow agency, there are usually many Webflow specialists who each specialize in individual areas of Webflow. A Webflow agency can therefore have much deeper knowledge and impress with it. In a Webflow agency, specialists for UX design, web design, SEO as well as CMS and shops work hand in hand. Good communication within the Webflow agency guarantees that the individual areas work hand in hand and that a highly professional website is created that meets all requirements.
Due to the better personnel code, a Webflow agency can react much more quickly to requests for changes or additions to the order and thus ensure faster and professional implementation. If an expert fails at a Webflow agency, he will be replaced by his colleagues during this time. Because even the experts at a Webflow agency are generalized in such a way that they can easily compensate for an outage. In this way, a Webflow agency can also handle orders under high time pressure.
Another advantage of a Webflow agency is that it is often better organized. If the website is not only created but also maintained and maintained, a Webflow agency offers completely different options and resources. No Webflow freelancer can keep up with this, as monitoring, monitoring and implementation of the various measures in the Webflow agency is much more structured and can be managed better.

The disadvantages of being a Webflow freelancer in detail
Even though a Webflow freelancer has some advantages, we should also take a closer look at the disadvantages. Because where there is a lot of light, there is also a lot of shade. And these disadvantages can actually lead to significant problems for a Webflow freelancer. Because although a Webflow freelancer is relatively cheap in comparison, it also has to work for several clients at the same time in order to be really productive and financially stable. This means, among other things, that he is unable to devote his full attention to individual projects. It can therefore take significantly longer for a Webflow freelancer to complete a project. This disadvantage can become even more severe. If a Webflow freelancer falls ill over a longer period of time, the project also usually stagnates. Because not every Webflow freelancer has other service providers who could step in for them. In the worst case, a project can therefore also collapse if the Webflow freelancer fails in the long term. As a result, both the time invested and part of the money invested have been thrown out the window. A real problem, especially for young companies.
Another problem or disadvantage with a Webflow freelancer is when you Webflow with WordPress compare. While many processes are uniform in WordPress, but the options are limited, Webflow offers many more different areas. This means that a Webflow freelancer is more likely to work as a generalist. He is familiar with every area of Webflow, but cannot extend his knowledge in depth there. This means that many Webflow freelancer solutions tend to remain superficial and do not utilize their full potential. This can certainly be seen both in the design and usability as well as in the SEO optimization of a website. There is often a lack of the last piece of professionalism that characterizes a high-quality website. A distinct disadvantage in any case.
The disadvantages of a Webflow agency for companies
Probably one of the biggest drawbacks of a Webflow agency is the price in particular. Because a Webflow agency usually consists of several experts in different subject areas, who all want to be paid for their work. However, companies benefit from the fact that these agencies can work for several clients at the same time, which pushes the price back into moderate areas.
Another disadvantage may lie in communication. However, this disadvantage cannot be spread equally across all Webflow agencies, as some agencies differ significantly from others here. With bad Webflow agencies, you as a company do not have a fixed point of contact for your project, but are brought into contact with other employees over and over again. This can be disadvantageous, as consistent agreements and communication on equal terms can only rarely take place. Such a Webflow agency can actually be disadvantageous, as poorer communication often also leads to poor results. This means, among other things, that agreements are not met or that desired changes are never incorporated into the project.
In addition, it can take longer to correct errors at such agencies, as the corresponding feedback must first reach the individual departments and employees. It is therefore crucial how well organized a Webflow agency is to compensate for this potential disadvantage. Even if the agency is in the area No-code and low-code is in the best position, it can still happen that massive errors occur due to a lack of communication. But most agencies also know this and have worked on themselves. If there is a responsible project partner who is responsible for direct communication, these disadvantages are simply resolved with a Webflow agency. In this case, there are hardly any disadvantages for you.
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Conclusion: As a rule, a Webflow agency is always the better point of contact for companies
When you look at the advantages and disadvantages of agencies and freelancers, a freelancer in particular may appear more flexible. But this is especially true if you are a very small company or a private person and can therefore take your time. Because an outage with a freelancer can destroy weeks or even months of work. In addition, freelancers often find it difficult to meet the selected deadlines when there are unforeseen events and extended requests from the client.
At first glance, a Webflow freelancer may be tempting due to the lower cost structure. But a Webflow freelancer should not only be able to build the website, but also be able to maintain and update it. This can quickly lead to scheduling problems, which in the worst case means that security gaps are not closed quickly enough. That is why we usually advise against a Webflow freelancer, as they can only rarely work for just one client. Companies can therefore quickly run into problems here if rapid changes or safety-related work must be completed promptly. In addition, Webflow freelancers are usually generalists. This means that they must be equally familiar with all areas of Webflow. They usually buy this through a smaller depth of knowledge.
A Webflow agency, on the other hand, works with various specialists for the different areas of Webflow. This means, among other things, that there are design specialists, while other experts are responsible for content and SEO optimization. Other employees of the Webflow agency specialize in online shops, the integration of plug-ins or simply the Webflow CMS. So here, a Webflow agency is clearly superior to a Webflow freelancer. In addition, a Webflow agency has many employees who are usually familiar with the various projects. If a Webflow freelancer fails due to illness, in the worst case scenario, the project will completely stagnate. In a Webflow agency, on the other hand, other employees take on the tasks and can therefore ensure a regular process. Although you as a company usually have to invest more money in a Webflow agency than in a Webflow freelancer, you usually not only get significantly better results, but also always have a competent contact person who quickly responds to your feedback and wishes.
In summary, this means that we gravitate more towards a Webflow agency and find its advantages convincing. A Webflow freelancer offers its own benefits, but is more preferable for private projects. Because tight schedules rarely play a major role here, so the Webflow freelancer can convince here. For companies, on the other hand, a Webflow agency is always the better and more effective point of contact for all matters.
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