The low-code website editor Webflow is becoming increasingly popular. Whether you're a start-up, medium-sized or large company, Webflow offers huge benefits for all companies. We have summarized the ten most important facts about the tool for you. Because it is only through relevant facts that decision makers can be convinced of a concept or tool.
1. Difficult start-up — tremendous success with the customer
The relatively young company behind Webflow was only founded in 2013 and has achieved tremendous success since then. The innovative idea and, above all, the enormously creative implementation of this idea has attracted many customers since the company was founded. Webflow users and customers include industry giants such as Groupon, The New York Times, MasterCard and many other providers. It is therefore fair to say that the Webflow solution is not only profitable for smaller companies, but also large companies can build complex websites and structures with the editor. An important point of decision-making is that Webflow thus also offers a coherent and efficient concept for larger corporations. While the company was already able to contribute 72 million dollars in capital in the first financing round for founding, investors even provided 144 million dollars of capital in a second financing round in 2021. Webflow is therefore in an excellent financial position and offers sufficient capital to convince its own customers with improvements and features.
2. Internal or external hosting is possible at any time
A very big advantage of Webflow is that the provider can easily host the websites on their own platform. This means that companies don't have to worry about hosting and hosting security. Depending on the plan you choose, extremely robust and, above all, fast hosting is available, so that all functions are guaranteed at all times. However, if you prefer to rely on your own server infrastructure and would like to take care of security and hosting yourself, you can do this as well. The code created by Webflow can be easily exported and used on other servers. Here, it is therefore important for companies to weigh up how much effort should be made. The advantage of hosting by Webflow lies primarily in the high level of security of the operated server farms. There is therefore no need to hire your own employees to ensure security and regularly keep the solutions up to date. A major advantage, especially for startups and small and medium-sized companies, which are often unable to provide this work to a sufficient extent.
3. Can be used at any time without code knowledge
One of the big advantages of Webflow is that the entire tool can be used even without knowledge of code. Although these are an advantage when certain things are to be implemented, they are not necessary anywhere. So if you want to build a website from scratch, you don't have to deal with HTML, CSS or JavaScript, you just have to familiarise yourself with this one tool. Since it also has a very good editor, all changes can be implemented directly on the live website. This offers the advantage of a better workflow, as all changes are immediately visible. The user therefore receives immediate feedback for all changes and all actions that he carries out. This is where Webflow differs significantly from other tools with “What you see is what you get” editors, which always differentiate between frontend and backend. Accordingly, the User experiences with Webflow off.
4. Code experts also like to use Webflow
The Webflow approach is clearly based on Low-code range aligned. But what does that mean? In principle, it is not necessary for you to have code knowledge to use Webflow and to be able to program in HTML, CSS or JavaScript yourself. However, in Webflow, you always have access to the underlying source code and can also change it manually. For this reason, even experienced programmers are very happy to use the tool, as many work steps can be significantly simplified. This saves a whole lot of time in programming and, among other things, ensures that there is significantly more time for the complex programming of a website. This makes it easy to carry out all standard tasks and designs in Webflow, while working on the code is still possible for particularly complex problems. The main advantage of this is that Webflow writes very readable code, which can be immediately understood by experienced programmers. This is where Webflow differs significantly from the various website builders that are currently offered.
5. Webflow is a complete CMS with many features
With Webflow, it is not only easy to create static websites, but Webflow also offers all the features of a complete content management system. For example, if you Webflow and WordPress Compares, it becomes clear very quickly how extensive the CMS functions in Webflow actually are. It can easily compete with the leading programs in the industry and impresses with its simple functionality combined with a wide range of functions. Setting up individual users and user groups is just as easy as using templates and creating new content areas. In particular, it is possible to determine directly in the design which content must always be filled out when creating new content. Ideal, for example, so that employees know exactly which details need to be considered. In this way, every news and every new content can be designed in such a way that it fits harmoniously into the design and design of the website.
6. From scratch or with customizable templates — anything is possible
Accessibility is also at the center of Webflow's attention. For this reason, it is important that the work remains manageable for everyone involved. With Webflow, if you want, you can build your own website from scratch with all design decisions and design them yourself in every detail. But of course this is not necessary. Because for the often faster and easier solutions, the program offers a whole range of different templates, which can be adapted to your own needs with little effort. Another advantage of the templates is that newbies can easily become familiar with the structure and design within the tool. Because the design and its structure are easy to understand at any time. The large selection of different templates is more than enough to optimally cover the various types of websites and their content. In addition, the number of templates is constantly being expanded without losing sight of the quality of the templates. Ideal for all users who want to create their own website with as little effort as possible.
7. Simple design without separation of frontend and backend
In direct comparison with many other systems, Webflow's simple design is particularly convincing, without the need to change the perspective. Because, in contrast to many other providers, Webflow does not switch between frontend and backend in design. So while other editors have to switch between the two views and areas again and again, Webflow allows you to work completely relaxed directly in the frontend. You can therefore see all changes immediately and can immediately evaluate them and correct them if necessary. Among other things, this ensures a more efficient workflow and thus saves time when editing and creating the website and individual elements.
8. Webflow writes clean and readable code
What distinguishes Webflow from many other providers, among other things, is the code that is generated by the program. While other website designers usually try to make it more difficult to work on the code and thus to force work with themselves, Webflow takes a different approach. The source code generated by the program is usually very cleanly programmed and easy to read. This makes it easier to be able to make manual changes to the code as well. With Webflow, the often cryptic abbreviations and encryptions used by other designers are a thing of the past.
If you are familiar with HTML, CSS, or even JavaScript, you can easily change or adapt the code generated by Webflow. The program therefore offers the great advantage that you can work efficiently and securely both in the visual designer and at the code level.
9. From a business card on the Internet to a shopping system: Anything is possible
A big advantage of Webflow is the easy scaling of options. Users are not limited to choosing a small website or a complex system, but can easily adapt the pages to current and individual needs. The system is so flexible that all options can be implemented, from a small business card on the Internet to a large company website with your own shop system. This offers companies in particular the advantage that the scope of the website can be adapted to corporate development. Startups in particular benefit from these opportunities, as the cost of their own website is often underestimated, especially at the beginning. Anyone who can adapt the size and functionality of the website to the number of customers is much more flexible in the competition. That is why more and more young companies are using Webflow and benefit from the easy integration of new functions and new options.
10. Professional support is particularly effective with Webflow
The concept of Webflow could be described as “easy to understand, difficult to master.” Because as easy as it may be to get started with Webflow, anyone who wants to design websites at the highest technical level should work intensively with the designer and the various tools. This often means too much effort for companies. For this reason, they often work with Webflow agencies, which do the basic work and which train employees how to use Webflow. We have already noticed that, as a rule, in the fight between Webflow agencies and freelancers the agencies have significant advantages.
Because of the very easy start and the very steep learning curve, such a solution is usually particularly useful. In this way, companies can also make changes on their own initiative and have them secured by means of citizen developers trained in their own company. The training and training of these citizen developers should be carried out by an experienced company so that the tools that Webflow offers as a platform can be used effectively
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